Subtitle:
Free Webcast from Business Wire, CommPRO & PR Council
Date and Time:
9/26/17 1:00 pm - 2:00 pm EDT
Event URL:
Registration Link:
Speaker(s):
Robert Davis, Executive Director, Content and Social at Ogilvy; Jessica Foreman, Social Media Manager, at Laura Davidson Public Relations; Amisha Gandhi is the Head of Influencer Marketing at SAP; Lane Adams, Founder at The Three Day Weekend Influencer Collective (not on Twitter); Moderator, Serena Ehrlich, Director of Social and Evolving Media at Business Wire
The idea of influencer marketing isn’t new – companies and brands have used a version of celebrity endorsements or spokespeople for years to connect to audiences on a personal level – but the tactics and the world of influencer marketing have evolved immensely with the advent of social media. Now, the average person can log on to Twitter, Instagram, YouTube and cultivate a following more loyal than any brand.
All Day Event:
0
Language:
English
